Building the future of digital commerce

Fabric was established by commerce veterans to help brands migrate from legacy commerce systems. Our headless platform offers a modular suite of intuitive business applications for retail buyers, planners, and marketers.

Established in 2020

Our Mission

Fabric was born from a desire to democratize commerce by giving every business access to world-class technologies that are traditionally held only by the largest organizations. We’re passionate about anticipating the simple yet powerful solutions that modern commerce requires, while encouraging and enabling creativity and innovation in customer experience. We believe brand is everything. It’s all about trust and integrity. Delivering what we promise. Exceeding expectations. We support this belief not just through the tools we create, but how we work with others.

A note from our CEO

We’re obsessed with building the best modern commerce tools possible. At the same time, this is about so much more than just software. We’re tirelessly working to become the go-to partner for businesses who are similarly driven to excel in all aspects of their organizations. The best brands are always evolving. We’re dedicated to become one of them, and we invite you on the journey —Faisal Masud

Core Values

Seek to understand before being understood.

We understand that communication starts by listening and understanding, to deliver the best solutions.

Say it like it is.

We know transparency, honesty, and unwavering candor are critical to our success.

Insist on the highest standards.

We hold ourselves accountable to ensure we deliver exceptional results across everything we do.

Earn trust.

We strive to be honest and forthright in order to build a better team and company.

Raise the hiring bar.

We are relentless about improving how we work and what we produce to ensure we are making meaningful progress.

Relentlessly pursue customer happiness.

We partner with our customers to understand their needs and build solutions that they love.

Be self-aware.

We commit ourselves to continuously improving our performance and pushing through our comfort barriers.

Our Team is your team

We have a combined 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell and Groupon. We’re passionate about anticipating the simple yet powerful solutions that modern commerce requires, and encouraging and enabling creativity and innovation in customer experience.

Faisal Masud, CEO

Faisal Masud, CEO

Mari Ström, VP of Marketing

Ryan Bartley, CPO and Co-founder

Nessa Garcia, VP of Fabric Digital Services

Umer Sadiq, CTO

Rachana Desai, VP of Engineering

Investors

Fabric is backed by industry leading VCs who understand the value of a headless market.

Redpoint
Sierra
Norwest
Expa
Ascend Logo
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Greycroft
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Careers

We’re building a team that’s equally passionate about technology, growth, and serving customers. Help us build the most important commerce platform in the world.

Explore Job Openings

Let Fabric run your product so you can run your business.

Lets Talk Fabric