Fabric

ReimaginemerchandisingforAIshopping

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Nora

What's the best robot vacuum for a house with a Great Dane?

ChatGPTChatGPT
Thinking…
Crate & Barrel
Tanya Taylor
Backcountry
Dakine
Serena & Lily
Debenhams
Over The Moon
Laura
Mitchells
PetMeds

Every day, over 100 million people shop with AI

Introducing Fabric,
merchandising for AI shopping.

Today, shoppers ask ChatGPT, Gemini and Claude what to buy. Fabric connects your brand, data, and systems to AI engines so you get recommended first.

Your commerce

Shopify
Salesforce
PIMSuppliersPLMERP

Brand, data, systems, context.

Fabric

AI and customers

“What gear do I need for my home office? I have back problems and a $2K budget.”
ChatGPTGeminiClaudeAlexaPerplexitySparky

Meet Merchandising Studio

One place to see what shoppers ask across every answer engine, give your whole catalog the substance to answer, and prove the lift on every product page. Monitor. Optimize. Activate. Measure. A loop that keeps you winning as the models change.

Take a closer look at Merchandising Studio
All products2,431New view
ProductCategory
Sunwashed Essential TeeSW-TEE-SKY-M
T-Shirts
Crewneck Sweater White ShellCR-SWT-SHL-L
Sweaters
Terry Patch Pocket Ankle PantTP-PNT-BLK-32
Pants
Slim Fit Dark Wash JeanSF-JEAN-IND-31
Jeans
Organic Cotton Oxford ShirtOX-SHRT-WHT-M
Shirts
Relaxed Tapered ChinoRT-CHN-KHK-32
Pants
Selvedge Straight JeanSL-JEAN-RAW-32
Jeans
Brushed Flannel OvershirtBF-SHRT-RED-L
Shirts
Everyday Merino BeanieEM-BEAN-GRY-OS
Accessories
Monitored search promptsWhat shoppers ask, across every AI engine
Add prompt
PromptClaudeChatGPTGemini
Jeans similar to Everlane or UniqloJeans
Slim fit dark wash jeansJeans
Jeans for work casual outfitsJeans
PDP performanceAI-driven share of traffic
Live
PDPAI-driven shareSince published
Sunwashed Essential Tee Sky/products/sunwashed-essential-t…
79%
+81%
Crewneck Sweater White Shell/products/crewneck-sweater-whit…
83%
+47%
Terry Patch Pocket Ankle Pant/products/terry-patch-pocket-ank…
73%
+44%

Enabling use cases that drive brand awareness and accelerate growth across AI

See what shoppers ask and how strongly your products signal across every answer engine.

AI Visibility
87AI Visibility
ChatGPTChatGPT
91
PerplexityPerplexity
88
GeminiGemini
82
ClaudeClaude
79
What we found

Your rain shells appear in the top three across every engine, yet thin sizing and care details cost roughly 14% of eligible answers — the fastest win to climb even higher this quarter.

Where you're citedTracking 24/7
Trustpilot
Trustpilot4.6 ★ · 1,284 verified reviews
cited
r/femalefashionadvice
r/femalefashionadviceRecommended across 9 threads
cited
NYT Wirecutter
NYT WirecutterTop pick · Packable rain shells
cited
Good Housekeeping
Good HousekeepingTested & Approved seal
cited
+124 more sources tracked

Powered by the Fabric Shopping 360

Enrich your product and data with the industry's most comprehensive knowledge graph of product data. The Fabric shopping 360 is built from millions of SKUs, informed by the Amazon and Google reference taxonomies, and evolving with how people and AI shop.

Explore the Fabric platform
Trends
Attributes
Pros and Cons
Inventory
Price
Promotions
FAQ
Occasion
Top Features
Title
Prompts
Brand
Use Case
Category
Intent
Specs
Golden record

Built to scale. Built to trust.

Fabric is designed for enterprise scale, with a deep commitment to security, safety, and trust.

+10 MillionProducts and attributes managed and optimized.
+2 MillionDatapoints informing the golden record, and growing.
99.95%Uptime across a billion API calls a year.

Your brand voice

Whether enriching an attribute, drafting a product description, or answering an FAQ, Fabric adheres to your brand guidelines and tone.

Human in the loop guidance

Your teams stay in control, review what is important, and approve changes before new data is published.

Continuous learning

AI engines answer thousands of questions about your products every day. Fabric turns those questions, answers, and recommendations into inputs for your next round of optimization.

Meet your customers
wherever they shop next.

Learn more
Fabric

Merchandising and analytics for AI shopping.

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